Spiral

Design is not a linear process; it's organic, evolutionary and iterative. If we view the creative process as a spiral, we allow space for all parts of ourselves to come out to play, even parts that seem in opposition: logic and intuition, inspiration and analysis, action and reflection, introversion and extroversion, masculine and feminine, structure and flow. We see these growth spirals everywhere - not only in the design of products, businesses, and our dream lives, but also in nature, in plant and animal life cycles, in the seasons of Earth, in the phases of the moon. If we learn to leverage the tools of the spiral phases instead of...