More than 4 billion users are using the internet on a regular basis for various purposes these days. It's forecasted that the number of internet users is growing dramatically these days, it is predicted that it is growing by 10% annually. Unfortunately, this simply means it is quite hard for companies to stay ahead of their competitors. Business entrepreneurs need to find engaging and effective ways that help them keep their users interested in their business service and product. 

More than 4 billion users are using the internet on a regular basis for various purposes these days. It's forecasted that the number of internet users is growing dramatically these days, it is predicted that it is growing by 10% annually. Unfortunately, this simply means it is quite hard for companies to stay ahead of their competitors. Business entrepreneurs need to find engaging and effective ways that help them keep their users interested in their business service and product. 

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The trend is significantly affecting the mobile app development industry to a great extent. To meet customers' growing demand, most businesses are considering developing advanced apps for their business. Even most food delivery businesses are also considering developing food ordering and delivery apps for their business, which helps to full the growing need for foodies in the best and accurate manner. But they fail to craft products that attract more customers and ensure constant growth for their business in a shorter time. 

App Retention Rate: Steps To Consider To Improve It To Ensure Business Growth

Nowadays, most of the businesses are thriving to improve their app retention rate by anyhow. They are implementing various strategies that can help them to improve the same in a shorter time. In the survey, it was found that almost 29% of customers uninstall the app from their smartphones within 90 days and more than 71% of app users get churn with the app in a few days of installation, as a result, the app retention rate of the app does on increasing. (Source)

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The same report shows that the Retention rate can simply be measured by knowing the number of users that return to your business app in a specified number of the days after downloading it from the app store. It is found that more than 26.6% of users revisit apps just after the day after downloading it from the app store, while 12.1% of users revisit the downloaded app just after two weeks after downloading it from the app store. 

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Effective Ways Food Delivery Businesses Must Consider To Improve The App Retention Rate

Nowadays, millions of apps are available in the market for the use of users. Users have multiple options to choose from as they are available with endless, which they can explore for virtual occasions. Millions of taxi booking apps, food delivering the app, beauty apps, and many other apps are available; hence businesses face it quite challenging to get the spotlight on the app store for their business app. 

Thousands of apps are developed and launched on leading app stores with each passing minute. This number is expected to grow, which leads to aggressive competition among the businesses as everyone wants their app to rank high on the app store. On average, 39.5 thousand mobile apps were developed and have been launched on the leading app store. Thus businesses who want to grab the spotlight at the app store and want to improve their app retention rate must definitely consider the win-back strategy. 

Marketing Campaigns To Attract New Users 

Businesses and app developers face serious challenges these days; they lack behind as they do not follow the right marketing campaign to attract new users to the app store. They have to understand that their app idea will fail if they don't implement the right marketing campaign for the same. 

Businesses must develop excellent marketing campaigns that help attract new users and convey them to install the application on their device. They must also see that users do not uninstall the app just after one or two uses. 

Keep Your App Simple

Make sure that your app is simple in look and performance as most of the users love to use simple things. If your app is complex, and users are unable to perform the task they want to perform on the app, they will definitely leave your app within a matter of seconds. Hence make sure to keep your app as simple as possible. 

Reward Your Users

For improving the retention rate of your app, make sure that you offer rewards and prices to the users. For example, if the users order food from the app for the first time, you can offer them some reward points which they can use when they use it for the next time. It will ensure that app users do not uninstall the app and keep on using the same for the future also. 

Focus On User Acquisition

Harvard Business Review study shows that, if you just succeed in improving your customer retention rate by 5%, then your business profit can go high by 95%. Therefore, you can opt for elluminati inc’s ubereats clone, which helps you go viral and also helps in improving your retention rate by providing the best user experience to customers each time they make use of the app. The app solution will help you to offer more value to your prospective customers and retain your users. Your prospective users are more likely to make purchases from the app, which accelerates your acquisition. 

Summing It Up

Developing excellent app demands for unique app ideas and a great investment. But the task does not end here after the launch of the app on the leading app store businesses have to make sure that the app does not have high retention. They have to implement various strategies that not only help them to grab new users but also help in improving the app retention rate.