One of the most common misconception about a brand is that your logo or a catchy tagline can turn your product into a prominent brand. Of course this is not the case as there are many other aspects that are important for turning an ordinary product into a prominent brand. UAE, and the city of Dubai in particular, is a place where lots of companies try their luck. They know that if they are able excite a sizeable chunk of customers, the will definitely hit the jackpot as the market here is quite lucrative.

Companies looking for making it big in Dubai can’t achieve it without offering their target market a product. No one will bother to buy just another mediocre product from a host of others. A new brand can excite a person as they become curious about it and want to know more. A branding agency Dubai can assist a company so that it can transform its product into a famous brand.

If you are also trying to venture in the Dubai market, the following there tips will greatly assist you in achieving your target.

1. Brand Positioning

You need to be cent percent sure about what you want in terms of market share or your target market. You can’t achieve your target of selling 10,000 cell phones in a quarter, for example, without knowing everything about the marketplace that is Dubai and your target audience. Your position is your chance to choose what you want to achieve. As you will invest a lot of amount or get the capital from somewhere, you need to start off pretty well for getting that investment back.

Businesses need to create their brand position before they do anything else with their brand. As you want to start a cellphone business, first thing will be a showroom space where you can prominently showcase all the cellphones. Having a strong brand position that’s fully focused and clear will lay the foundation for you to get your business going with a bang.

2. Brand Identity

This is the section where you need to incorporate the logo. A logo is not only the part of your brand but the face of it. There are thousands of other firm offering cellphones and smartphones in and around Dubai. So how’s your company different from all the others? What is your Unique Selling Proposition? (USP) Your logo is one way to make sure that you can turn your company’s brand prominent in the minds of your prospective customers.

The next step in this regard is the pairing of the logo with other visual elements of your brand like website design, color palette, etc. This is important and can yield good results for a newly established company. Keep in mind that you cannot achieve this by experimenting a website through a template or hiring a freelancer for this purpose. A web design Auckland firm which has years of experience in turning the fortunes of other companies too will be your savior in this regard.

3. Brand Message

Wherever you are writing about your business is part of your brand message. Everything from taglines, features and most importantly business name is part of brand message. This is simply another opportunity to showcase your brand positioning. This is where you need to creative with your wording as whatever content you will display on your website, brochures, social media pages, etc. Pick the words and phrases that can create the right impact and make your target audience sit back and take notice of what you are trying to connote.

The next steps in the branding process are brand strategy and brand experience. But unless you can master the above three steps, there is no point in going for the last two. Make sure that you leave no stone unturned in the preparation before the launch of your product so that you have to face a tough situation in handling your customers or low sales figures.

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