Every year businesses now face one common challenge of devising their online marketing strategy better than the last one and score a better number of customers as well. While almost everyone aims to go for the ideal situation, not many become successful. If you were to ask us the reason behind it then we would most definitely claim that they focus too much on the technical side of “digital marketing for local business” without actually realizing that it is the content that always and forever will remain the king. 

Just like the algorithms, the need for creating new kind of content also evolves with every passing year and in case, if you are wondering how can you cop up with that need especially for the current year of 2020, then we have got you covered with trends that you just have to read and adopt in your content strategy. 

So, without putting more focus on the importance of content, let’s get to the meat of the matter. 

Visual Story Telling

It’s 2020 and gone are those days when people had time to read paper long ads or even paragraphs mentioning your service on the website. Smart advertising is the future and by that, we mean visual formats such as customized gifs augmented reality filters and TikTok clips. The good thing about visual storytelling is that there are hundreds of formats to choose from - all upon your ease. However, the end goal you have to keep in mind is to engage the audience as much as you can. 

Real Life Feel 

There is absolutely not even a single type of content present at the moment that can beat the power of real-life events. Of course, pre-COVID-19 era doing activities by partnering up with agencies was a sure shot hit but now with a pandemic is here to stay and social distancing is a must in order to save lives, you can still create the similar excitement and thrill online as well by conducting online sessions with the help of bloggers or relatively local celebrities in Houston TX. 

Go Campaign Based

This is an approach that a lot of bigger brands adopt and honestly it is also one of those major things that come power-packed in services that you hire any best digital marketing company for. A lot of times clients tend to create content for the sake of content but in the end, there are 80 percent chances that such content will always go in waste. This is because you are not running a media blog but a company that sells products. Hence, you need to be more focused and revolve your content around the products that you offer and build campaigns associated with it as well. 

The tips mentioned above may sound too easy but the hard work starts just when you think about implementing them in your own strategy.