Just as the best athletes in sports have coaches, the best real estate professionals also have coaches. Coaches help provide the insight, methods, and even the systems you need to accomplish your goals. With so many different styles of coaching available to the real estate professional, how do you select the one that will get you to your goals?

Before deciding on which coach will help you, I invite you to consider what a coach can't do for you. Consider the following:  

A coach can't make phone calls for you

A coach can't do your marketing for you

A coach can't make sure you show up to work on time

A coach can't check to see if you are following up on every lead

Often when speaking to real estate professionals their vision of a real estate coach is one that they will pay and all of their problems will go away enabling them to have a flood of business easily. This expectation often leads to disappointment after just one or two coaching sessions and the agent keeps joining different programs hoping the results will change (but they never do).

What to Look For In A Real Estate Coach

Although there are many real estate coaches out there, each one, has a specialty. Some are great with cold calling scripts, others are masters at direct response marketing, and still others are a combination of traditional marketing and internet marketing. With all of the options, which one do you select to invest your hard earned dollars?  

Before researching coaches, take time to evaluate your needs as this will allow you to compare your needs to what the coaching programs offer. Consider asking yourself the following questions:  

Will I get to speak to "THE" coach or someone else?

When you want to hit the highest levels of success you want to speak to someone who has been there. If you want to hit 20 million in production and you are speaking to someone who has only ever done 5 million and they are giving you advice, how come they couldn't follow their own advice?

Do I want systems or just coaching?

Some coaching is purely on the phone with the coach telling you what to do. They might tell you to send out a new postcard, run a new ad, etc, but what do you put on the postcard or ad? If you don't want to spend time figuring it all out, which can be very expensive, you might want to get into a coaching program that provides you templates for advertising so you don't have to guess on what works.

How much coaching do I need?

Consider how much coaching and accountability you need as the more coaching you need, the more expensive it can be. When you are great holding yourself accountable, then maybe you just need 1 call a month. When you need more help then consider a program that gives you more interaction and access to the coach.

Taking the time to simply ask yourself the above three questions will save you time when searching for a real estate coach When you find the right fit for your personality then your goals will feel easy to achieve. To your success.  

As part of the Real Estate Success Program, James Bridges, coaches real estate agents across the country on effective real estate marketing techniques

The Real Estate Success Program coaches and trains real estate agents on all aspects of real estate marketing from taking FSBO listings, Expired Listings, objection handling scripts, social networking and internet marketing real estate coach. 

All training and coaching is designed with the busy real estate agent in mind. The real estate training systems are designed to be cost effective with a focus on lead generation that results in consistent closings every month.