10 dicas para melhorar o fluxo de trabalho da equipe de comunicacao

Mudar as práticas de trabalho é difícil em uma organização madura, já com o funcionamento de um setor estabelecido. Listamos dez soluções práticas para implementar a mudança em sua organização: As equipes de comunicação estão impressionadas com a quantidade de ferramentas (+ de 250) para gerir o trabalho de uma agência, mas...

GET SMARTER MARKETING

Get Smarter Marketing takes the confusion out of marketing by presenting the topics you need to know about in a clear and concise way. Reading this book won't turn you into a Marketing Manager but it will help you make more informed decisions around what marketing strategies and tactics are best for your business to improve your...

Startup Playbook

We spend a lot of time advising startups. Though one-on-one advice will always be crucial, we thought it might help us scale Y Combinator if we could distill the most generalizable parts of this advice into a sort of playbook we could give YC and YC Fellowship companies.

How to Buy a Business With Little or No Money Down

Many smart entrepreneurs prefer to buy an existing business instead of beginning a new one. Buying a business that is already operational will bring many benefits, including an already established product or service, well trained staff who know the business and enough success to have kept the company afloat for a period of time. Not...

White Collar Pajamas

There are many books about freelancing and how to freelance, though most have been produced with the view to get your freelancing adventure 'up and running'. In this book you wont see much of that. Instead, we'll look at the codifying principles of sustainable freelance progress, derived from the thousands (yes, thousands) of...

BUSINESS INNOVATION AND DISRUPTION IN PUBLISHING

This volume is seeking manuscripts that can address the above topics through a variety of modes of analysis: institutional analyses, quantitative empirical study, case studies, and theory-based simulations or modelling. Our intention is to offer a plurality of theoretic perspectives and empirical methods from diverse social science,...

Franchise Business: A Powerful Winning Strategy for Business Growth in Any Economy

In general, companies decide to begin franchising for one of three reasons; lack of money, people or time. Opening your own franchise business is a BIG step for those who choose the venture and it can be somewhat intimidating. The franchise marketplace is filled with innumerable franchise systems over a vast range of industries. ...