BRANDWARE

 

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BRANDWARE

 

 

BRANDWARE

When Brands

And Digital Media Collide

 

Herlander Elias

2015

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CREDITS

Please visit:

Web site

www.herlanderelias.com

Email:

HerlanderElias248@gmail.com

Copyright © Herlander Elias, Author, 2015

All rights reserved. No excerpt whatsoever of this edition may be reproduced, recorded on a archive system, or be transmitted, in any way, or by any means, whether it is electronic, mechanical, photocopied, saved, or of any other kind, without the explicit permission from Herlander Elias.

Author: Herlander Elias


Translation & Proof Reading: Herlander Elias & Ondina Pires

Cover Design: Herlander Elias

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Acknowledgments

Gisela Gonçalves, Tito Cardoso e Cunha, Jorge Souto, David Burns, Marisa Elias, Maria Resende, Carlos Micaelo, Ondina Pires, Luís Frias, David Silva, Sandra Miranda, Pedro Ortuño, Júlio Elias, Jorge Rosa, Breno de Carvalho, Pedro Motta da Silva, Steve Jobs, Alan Wilder, Sara Balonas, Christa Somerer, Ana Melo, Asli Teli, José Ricardo Carvalheiro, Alberto de Alvim Costa, Cristina Almeida, Lev Manovich, Celia Lury, Betsy Pérez, Ervin & Smith, Lev Manovich, Paulo Cardoso, João Lopes, B+, Jay Needham, GRMC, UBI, Ars Electronica, ISEA, HCI, Ana Telleria, Luís Lavin.

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Other Works From The Same Author

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TABLE OF CONTENTS

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INTRODUCTION

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METHODOLOGY

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1. Post-Digital Branding

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1.1 Contents

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1.2 Screens

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1.3 e-Brands

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1.4 Images And Organizations

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1.5 Meta-Brands

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1. Organization And Relationships

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1.1 Branding 2.0 or More?

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1.2 Macromedium

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1.3 More Than a Brand

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1.4 One Meta-Brand's System, Not Just a Channel

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1.5 Platforms And Interaction

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1.6 Dialogue, Exchange, And Continuity

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1. More Than Users

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1.1 Brand Machines

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1.2 Audiences And Agency

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1.3 The Publishers And The Winners

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1.4 Natives, Inactives And Actives

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1.5 New Characters

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1.6 Transitions

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1. Narrative Devices

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1.1 Brandware And Integration

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1.2 Agencement of Connection

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1.3 Facebook Yourself

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1.4 Sintony, Multilogues And Dialogues

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1. Beyond Images, Texts And Codes

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1.1 Macroforms

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1.2 Interfaces of Services

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1.3 Brands With Strategic Contents

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1.4 Medium, Verb, Subject And Thing

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1.5 The Hyper-Connection Phenomenon

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1.6 New System, New Planning

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1.7 Unimedia

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1. Brands as Technology

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1.1 Merging And Hyper-Connecting

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1.2 Brands Are The New Media

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1.3 Contents Spreading And Overloading

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1.4 Brands as Media Companies

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1.5 New Formats And Content Engines

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1.6 Apps to Apply

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1.7 Branding And Mobile Media

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1.1 Answers to Query Conducted to The Undergraduate Students in Multimedia Design (MD) at UBI, in Covilhã, Portugal - February 26, 2015: 10h30 a.m.

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1.2 Answers to Query Conducted to The Undergraduate Students in Social Communication (SC) at ESCS, in Lisbon, Portugal - March 3, 2015: 17h p.m.

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1.3 Answers to Query Conducted to The Undergraduate Students in Communication Sciences: Advertising And Public Relations (CSA&PR) at the University of Minho, in Braga, Portugal - April 20, 2015: 17h p.m.

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1.4. MODEL QUERY

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2. ABOUT THE AUTHOR AND CONTRIBUTORS

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3. INTERVIEWS WITH BOTH SCHOLARS AND PROFESSIONALS

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João Miguel Lopes

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David R. Burns

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Pedro Motta da Silva

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Paulo Ribeiro Cardoso

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Breno Carvalho

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Arminda Maria Finisterra do Paço

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Asli Telli Aydemir

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Luiz Moutinho

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Moisés Coelho

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~

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