How To Increase Your Sales with Magento

 

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Introduce

How with Magento to output E-commerce and M-commerce

Magento is a tool that is perfect for big companies. Magento Enterprise Edition can handle up to 350 million catalog views and 487,000 orders per day. It is one of the most reliable CMS platforms for e-commerce. Among its main advantages: open-source, rich functionality, and flexibility.

For large retailers, a paid version of the Magento platform is the best choice. Yes, it will require an investment of time and money, but in the end, the results will justify the costs.

Why is Magento So Popular?

According to research by Morgan Stanley Bank, by 2024 the Russian e-commerce market will reach 3.491 trillion rubles and will be three times more than in 2019. E-commerce has taken over the world, no self-respecting retailer can imagine a business without an Internet platform.

The reasons for Magento's high popularity are obvious:

Convenience in information management

A high-quality and clear interface allows you to work effectively with images, quickly update the product units, view and analyze analytical data, quickly change the necessary attributes, identify and offer customers complementary and similar products, work with prices. The obvious advantages also include adaptive design and layout, that is, the ability to view the site on any device with different resolutions and forms. Magento also integrates with popular PIM (Product Information Management) solutions.

Marketing 

Magento gives an opportunity to establish price rules for a basket and a catalog, to manage promotions and discounts according to the installed product matrix, to manage banner platforms, to automate e-mail distribution, to remind customers about abandoned baskets, to work with up-sell and cross-sell technologies, to receive and analyze information in real-time, as well as to promptly solve a number of other important marketing tasks.

Search optimization

Traffic from search engines can certainly be considered an important tool for promotion today. Magento has special functions that allow us to carry out effective SEO-optimization, among them: work with meta-data, automatic generation of a site map, the ability to create pages with a product matrix corresponding to certain filters and edit them separately, as well as other useful options.

Navigation and search

In an online store built on Magento, it is possible to display the widest range of nomenclature, while the customer can quickly find the right product.

Scalability

The system boasts a stable operation, the online store will perfectly cope with its functions in case of an influx of guests, and with a large number of orders, and a constantly high activity of visitors to the site.

Very flexible architecture

Thanks to its flexible architecture, the online store at Magento can be customized to meet any need.

Possibility of integration

In fact, any e-commerce solution can be integrated with Magento-based stores: payment system, analytics system, courier service, CRM, and ERP systems.

Support and security

Information security of the online store is at a high level, due to support for SSL encryption and constant security updates. Magento supports and regularly releases security updates, it allows you to maintain the information security of your online store at a high level.

An interesting novelty for Magento is the introduction of V-commerce. Voice commerce is a new stage in the development of online commerce. With this tool it will be possible to make commands that require mechanical action, using only voice. Magento developers are now working with teams of Amazon and Google to make the function of "voice" shopping available to every customer.

Marketplaces functionality support

Magento capacities will allow maintaining the functionality of the marketplace, the platform has almost no limitations on the load. Of course, marketing is primarily a process, but we can be sure that the platform will support all business initiatives.

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