How To Relaunch a Website Without Affecting SEO?


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How To Relaunch a Website Without Affecting SEO?

Your business was running a website for many years, you finally get a fund for a new website. All your team has been investing tons of time, efforts and resources to achieve the result. And you are all set to relaunch your website.


How will you measure you are going right? Where will you start?


When it comes to SEO, the website relaunch is an essential process. Ideally, it involves three main phases, i.e,


i) planning

ii) transition

iii) post-launch


These three phases are necessary to ensure the relevance and authority of your old site transfer to the new site. These three phases may demand different resources and time as per the size and goals of the site. Make sure that the new site is mobile-friendly as the 50-page website is easier the the 10,000-page site.


Phase#1. Planning


As per the SEO company in USA, this is an essential phase of project success. Be sure that you know your goals and putting all your efforts towards that goal. During the planning phase, there are certain key points to keep in mind:


Make sure to keep the planning simple for the new website. You must have the sitemap ready that you can work from. Export the HTML files from your desired crawler. If it doesn't show anything, it means you are going great and disallow all robots from indexing the site


Make update when you set the URL and optimized the content structure of your page.


Determine all the pages and sections that should be targeted for specific keywords.


Ensure the right title and meta description tags. Create custom tags and customized it to the focus keyword of the page. And last, make sure the search engines can properly see your site for indexing.


Phase #2. Transition


This phase includes:


These items are essential when the site actually launches.

301 redirects are the most important aspect as it helps in mapping out the old site pages to the most relevant new site page. Make sure to track down all old URLs that need to be redirected.


Ensure to perform the site search on Google again and click on the links to the result pages so that you left nothing important during the launch.


Phase #3. Post-Launch


When you are done with the launch time, it's time to perform audit and testing, including:


Review the URLs, tags, canonical structures and redirects to get maximum traffic. Make sure to keep an eye on progress. Google Analytics is helpful, especially when you want to analyze the problems in traffic drop.


Track the health of the website after launching the website. This is the most common SEO company in Atlanta that helps the company in determining that whether the search engines are giving the credibility, authority and relevance to the new site after the relaunch.


  • Traffic issues
  • Content issues
  • Indexing issues
  • Canonicals
  • Tag issues
  • 404s
  • Auditing
  • GSC/BWT tests & submissions
  • Canonical audit
  • Redirects audit
  • Robots.txt
  • XML sitemap
  • 301 redirects
  • Canonical tags
  • Title and meta descriptions
  • Keyword mapping
  • URLs of the page
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