5 Reasons Why All Top Restaurants Use Digital Menu Boards

 

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Chapter 1

You’re spending a lot of money printing promotional posters for your restaurant and updating the menus. Or perhaps years have passed since you revised your menus and you’re struggling to attract new customers and retain your current ones.

If that’s the case, this article is for you. Read on to discover why a digital menu board can be the answer to all the above problems.

1. Digital menus look a lot better

Out with the old school signs and posters and in with the digital menu board. Pictures of food on a digital menu board appear far more realistic than the pictures or drawings on a sign or poster, so customers find digital menu board pictures more inviting. The images make them hungry.

Digital menus are powerful when it comes to grabbing customers’ attention through animated gifs or videos, allowing you to educate and entertain the people walking in and standing in line at your restaurant.

Chalkboard menus with calligraphy written on them are useful at daycares but they’re not the best option for restaurant owners with a lot of dynamic information to pass to customers. Promoting meals and updating your menu on a chalkboard can be hard. Furthermore, some people find neon fonts hard to read.

Digital menus, on the other hand, are clear, bright and let you use negative space in a smart, fun way that your customers will like.

2. Digital menus are far more time-efficient

A decade or so ago at McDonald’s, employees had to manually change the drive-thru menus from breakfast to lunch to dinner at the appropriate times. Those who failed to do this task at exactly the right time risked confusing the drive-thru queue and possibly upsetting customers who planned to order for breakfast.

Thanks to flexible digital signage software, you can target messages to a specific audience at precise times and locations. You can configure your digital menu using digital signage software, allowing you to offer timely promotions for daily specials on specific days and times. All the digital menus in multiple restaurants can be changed from a central point.

3. Digital menus are more cost-efficient

Restaurants that set up digital menus eliminate one sizable expense from their budget: the cost of printing and sending posters on a regular basis to inform customers about promotions and menu changes. Digital menus also eliminate the need for your employees to regularly replace posters and update chalkboards.

An additional advantage that digital menus have over traditional signs and posters is that the design process for the content becomes increasingly easier. You can use the numerous templates on the digital signage software to capture your audience with great content, provided you work with a great designer.

Examples of engaging content you can display on your digital menu include your Facebook and Twitter feeds, a calendar of events and other restaurant schedules throughout the coming days or weeks.

4. Digital menus offer a more powerful customer experience

Digital menus provide you with a good opportunity to entertain your customers in interesting ways. Compared to a menu inside a glass frame, a digital display is far more likely to persuade someone who is walking by to come into your restaurant. In other words, digital menu boards inject life into your restaurant menu.

Customer experience related to digital menus is not merely about numerous food items from which your customers can choose. It also entails list specials, educative and entertaining videos, eye-catching graphics and a host of other content that your customers might be interested in seeing. Some areas, for example, require restaurants to display food calorie count.

No customer’s mouth ever watered because of a cardboard sign. Taking advantage of the unique customer experience that digital menus offer can give you a strong advantage over those among your competitors that choose to ignore the potential of digital signage. Standing out in the modern cutthroat business environment is close to impossible without digital signage.

5. Digital menus allow you to talk to customers 24/7

With a digital menu, you can share your message outside the restaurant. You no longer need to have one employee offer menus to strangers walking outside the restaurant because the digital menu can do it more effectively. Moreover, it never gets tired and can continue displaying the message during off hours.

In case your restaurant is located in a busy area, you can use your digital signage software to set up an evening schedule that caters to people passing by at night. During regular hours, you can use social proof to lure new customers and retain the current ones by displaying pictures of customers with radiant smiles enjoying your meals.

Final words

Take the leap with digital menus and watch new customers come in and regular ones stay put. In addition to offering great food and even better service, the success of your restaurant in the modern environment is hinged on using technology to gain as much advantage as you can over your competitors. Digital menus are a good place to start.

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