There are 4 kinds of target audience in any PowerPoint presentation. Have those in mind when you build your PowerPoint presentation and when you get to know your audience.

Producers & Directors

Give them too little and they will find the presentation to be superficial. The best way to deal with such an audience is to give them the complete picture but not the nitty-gritty details. On your mission to get to know your audience, these stakeholders might be the most important to satisfy. The best way to handle them in a presentation – do not argue with them.

This will help you with get to know your audience.

Art Directors

They actually bring the vision of senior management to life by looking into each and every detail. Middle-level managers are very proud of their ability to manage details. If you are presenting to this audience, fill your PowerPoint presentation with details. Middle-level professionals need to know every single detail so that they can ensure all loose ends are tied up.

If presenting to this audience, be prepared for long meetings and be ready to debate your point. Contributor third kind of target audience in a meeting is a contributor. If you find this audience in the meeting room, create pause-points in your PowerPoint presentation. Do you find it difficult to get to know your audience when making a PowerPoint?.

Critics

Constructive criticism is an art that is rarely practiced in presentation rooms. Most of the time critics main aim is to get the spotlight focused on themselves. Critics are a powerful force in the room and can work well in your favor if you play the ”team spirit” card. To address the critics is fundamental when you get to know your audience.

Article Summary

You have some tools in order to know your audience when making a PowerPoint presentation.