Customers are key to succes for any company regardless of industry and size, hence neglecting them can be fatal for your business.
Keeping track of informations about clients, leads and tasks can be overwhelming especially when you have one too many to keep an eye on. Another thing to consider would be what consequence it has, if you have not written down any information and you're on holiday or sick, and a colleague has to take over.
A CRM system such as SkyViewCRM can have a huge impact on efficiency in the daily operation of any company. It can help sales team keeping track of leads, so no sales are lost, because of bad management. Furthermore client managers can assist each other and get a better structure of their daily routines and tasks.
Historic data is furthermore valuable, as it can help a company learning from it's previous mistakes.