This is an easy-to-follow tutorial how to build a foundation for quality content. Most other blogging tutorials focus on how to monetize your first blog. Instead this manual teaches you the formula for sustainable blog content generation. Simply put? How to never run out of value-added content so that later you can attract and maintain the best ad clients.
These solid principles are based on storytelling best practices and efficiency tips from business school. The author of this manual is a technology journalist who worked in marketing for corporate clients including the video game industry and moved forward to manage her own indie citizen journalism team to cover sports, technology and social justice stories in documentary shorts.
This tutorial is for beginning bloggers who want to create a platform for the opinions of experts with different perspectives rather than an online diary.
Evergreen and time-sensitive are two categories of content. Content refers to the topic of your blog article, guest post or video script. Why is one type of content called evergreen? Because it never goes out of style, it doesn't have a restricted season, and it is as certain to re-appear. Think of the evergreen needles on dark green trees that never lose their leaves.
In contrast time-sensitive content has an expiration date. While it's timely, it's not going to remain forever popular, so interest fades. Picture the changing colors of leaves on trees in the autumn that become dead winter branches in the cold season. Trending, time-sensitive content has its purpose too. Chiming in on a hot topic of the moment keeps your blog posts relevant. Balance the evergreen with the trending topics when strategizing your calendar of posts.
Successful bloggers use a formula for sequencing content once monthly, twice weekly or even daily.
The editorial team might be big or small. Usually the blog has a flavor or voice that appeals to a steady group of followers. If your blog attempts to cover too wide a selection of topics, it doesn’t stand out from the crowd of news and entertainment sites.
In contrast, if your blog is too limited and technical your online publication will only appeal to certain professionals. This may cause a problem if you hope to reach both those who know “shop-talk” and general audiences.
Even entertainment blog sites that provide an enjoyable escape to its followers, alternate between assigning evergreen content and trending content to its writing crew.
This manual shows one style of managing a blog operation and a step-by-step process that answers the questions below.
You might be wondering these 3 questions:
Where can I find writers who are also good reporters?
Where can I recruit subject matter experts/celebrity guests willing to be interviewed?
How do I schedule posts for the season?
There are many other ways to generate quality content that is both evergreen and trending. However, the one shared is what our author has found most effective and sustainable for blogging. In five years, SmartyGirlleadership.com grew into a self-replicating citizen journalist template with podcast episodes and a video channel.