Lean Marketing Ade Asefeso MCIPS MBA The words "lean marketing" have been one of the buzzwords of business for a few years now, but beneath the buzzword lays a strong, successful and above all common sense strategy. The lean marketing process is actually nothing new. The business tac...
How to market yourself as an indie author: An interview with Nathan Farrugia Laura Cordero You wrote the book, you made the many many required edits (or hired an editor!) and now you've published your book online. But... what's next? Read on to learn more about social media marketing, using Goodreads effectively, Ads for Authors and get...
How to succeed as an independent author: An interview with Row Murray Laura Cordero Wrangling shelf space in a bookstore is hard and competitive, even if you’ve been "traditionally" published. But that’s not to say it’s totally impossible as an independent author! I interviewed Row Murray – successful bookstore shelf wrangler – a...
How to create an awesome (legal) cover design for your book Laura Cordero This is the first part in a series of marketing and design advice for our rad Tablo authors. This brief book covers the legalities around copyright, and places to find suitable (and legal!) images on the internet for a great-looking and profession...
Manage Your Web Alvin Singh Overwhelmed by social media? Today, businesses must engage online with customers through social media. Brick and mortar alone is no longer enough to compete in the 21st century. But the online platforms seem endless, from Facebook to Twitter to Pi...
10 dicas para melhorar o fluxo de trabalho da equipe de comunicacao Neto Mudar as práticas de trabalho é difícil em uma organização madura, já com o funcionamento de um setor estabelecido. Listamos dez soluções práticas para implementar a mudança em sua organização: As equipes de comunicação estão impressiona...
Meerkat 101 Suzanne Nguyen (@stringstory) The future of social communication is here. Meerkat App, a mobile live streaming app plans to change the way we engage and interact. Follow Suzanne Nguyen, a top Meerkaster, as she share her insights and tips & tricks on how to use Meerkat.
GET SMARTER MARKETING Jill Brennan Get Smarter Marketing takes the confusion out of marketing by presenting the topics you need to know about in a clear and concise way. Reading this book won't turn you into a Marketing Manager but it will help you make more informed decisions aro...
Common Sense Marketing 101 rajesh menon Common Sense Marketing 101 brings to life real world marketing experiences gleaned from over two decades of being a marketer. Written in an article format, the book shares an entrepreneur's experience in applying basic common sense and using mark...
Lean Sales and Marketing Ade Asefeso MCIPS MBA When FTSE 100 CEO's were polled and asked the question, "Are your sales people calling on the right customers, at the right time, with the right offer?" 99.3% responded, "I don't know." Which shouldn't surprise. Sales and Marketing are still the l...
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