Building a website is easy but generating quality traffic is quite difficult in this competitive era. Today, people are getting smarter and obsessed with the usage of smartphones. No matter how unique and quality product or service you offer, without marketing efforts you can not create a brand. Good promotional activities and the right amount of marketing efforts help you to boost profit within no time. 
 

Good marketing strategy needs a large amount of money as well as time. Not everybody has a financial budget to go with paid advertisements and event sponsorship. Before the invention of the Internet, small businesses had limited options and resources to promote their products like print media and ads on the radio, Tv, etc. Today, the internet has opened the door and you can market your product across the globe with a minimum budget. You just need to pick a platform that is good for your business.

Below are the three ways to promote your business globally that costs zero.

Guest Blogging 

Guest blogging is a different regular blog post. Guest blogging has got immense popularity these days. It is one of the effective ways to promote your website. If you want to generate quality backlinks for your website then guest posting would be an ideal option.
 

In guest blogging, you can ask the blog owner to publish your article on their website to generate quality traffic. If your post is informative with high-quality content, then it will be easier for you to get your blog posts approved.
 

A guest post only helps you to get backlinks, but it is the only way you can directly connect with your customers through social media platforms. Make sure your blog should be eye-catchy and updated with technological trends, otherwise it’s worth zero.

Search Engine Optimization

SEO or search engine optimization is the most interesting way to generate traffic. This process is solely based on one thing that is keywords. Now imagine, you are selling shoes, and your website appears number one on Google result for “best shoes manufacturing” imagine how much traffic your website gets? This simple process is called SEO.

To drive organic traffic to your website and to get a stable ranking on Google, you need to work hard; with the changes in the Google search algorithm, you have to be extra smart while optimizing your site. Along with the keywords, do necessary changes in meta tags and meta descriptions for better results. SEO is not only for websites, but many clients of elluminati are now promoting their E-delivery by Elluminati Inc app on multiple platforms to get downloads. 

When your site is optimized with proper SEO, your rankings would get better and people usually trust those companies which appear on the top of the Google search engine.

Get Social 

According to a recent survey, it is said that 55% of small businesses use social media tools for promotion. It’s absolutely free and you can connect with your customers and prospects directly.

Facebook is one of the excellent tools for free website promotion. Make a Facebook business page and add photos, the link to your website and get started. These days, Facebook and Instagram have maximum followers and you can promote your product to get better results.

Recently, PQ media found that we spend 35 hours per month on the internet and about 10 of those hours on social media. This shows that social media is a powerful technique to promote your business for free.

Conclusion

You need to be consistent when you are promoting business globally. There are lots of techniques and tools available, you need to select one that is ideal for your business. These are very cost-effective methods, you can increase your ROI because you don’t need to pay much for marketing. However, SEO and social media marketing cost less than traditional marketing methods that allow your business to grow and expand more.