Programmable SMS is the most effective channel to improve engagement in your business, application or service. Sure, people are accustomed to receiving messages from close friends or family but businesses today use the direct approach and friendly tone to interact with users professionally. Programmable SMS enables efficient 2-way conversation for customer service, feedback, support or even notifications. It is cost-effective with nearly a hundred percent open rate. Plus, you can even send clickable links or any sort of call-to-action.